The New Mediocracy

Middle Management Tries To Drive The Conversation

There has been a disturbing trend lately.  Call it the Tony-Robbins-Self-Empowerment-Syndrome or the self-reinvention movement or whatever other New Age term you please.

The post-modern concept of "living in the now" or being self-actualized has led to people of limited linguistic range reinventing our language.

When drones use words like "ask" or "spend" as substitutes for other nouns, we all suffer.  For example, I encountered a salesperson in a corporate setting recently who was able to confirm one of our requirements by saying and writing "The ASK is ..."  The ASK is?  What was wrong with the perfectly useful term -- which is actually a term of art in the industry in question -- requirement.  And what about expenditure?

This is a slippery slope.  If we let the middle managers start defining our language, it will not be long before we are back in caves painting on the walls.

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